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Are Vegan Sweets Actually Any Good
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Let's address the question everyone's thinking: are vegan sweets actually any good, or are they just acceptable compromises? After supplying confectionery across the UK since 1996, we've seen the plant based sweet market evolve from niche novelty to genuine quality. The short answer? Yes, vegan sweets are genuinely good, and here's the honest evidence.
At Sunshine Snacks, we've watched customer reactions shift from cautious curiosity to genuine enthusiasm. Our vegan range now outsells many traditional options because they taste brilliant. This guide gives you the straight truth about vegan sweet quality, with honest comparisons and practical buying advice.
The Honest Truth About Vegan Sweet Quality

Many vegan sweets taste identical to conventional ones, some taste noticeably different but equally delicious, and a few fall short. The key is knowing which categories excel.
In informal taste tests with our customers, most people genuinely can't tell the difference between vegan and non vegan fruity sweets. Hard boiled sweets, fruit gums, and sour treats perform brilliantly because they were never heavily reliant on animal products. The texture and flavour come from fruit extracts, plant based gelling agents, and natural acids.
Where vegan sweets have historically struggled is replicating creamy textures in chocolate and marshmallows. But modern formulations have largely solved this challenge. Quality vegan chocolate now uses coconut milk, oat cream, or almond bases that deliver genuine richness. It's no longer a compromise, just a different flavour profile that many people actively prefer.
Vegan sweets are taking over the UK market because manufacturers have invested in proper development rather than quick substitutions. They're creating quality confectionery that happens to be vegan, not vegan products pretending to be sweets.
What Actually Goes Into Vegan Sweets
Understanding ingredients helps explain why modern vegan sweets taste so good. The transformation from conventional to plant based confectionery required genuine innovation.
The Gelatine Question
Gelatine is the big one. Traditional sweets use gelatine from animal bones and skin to create that familiar chewy texture. Vegan alternatives use pectin (from fruit), agar (from seaweed), or carrageenan (from red algae). Each creates slightly different textures, which is why understanding the difference between vegan and vegetarian sweets matters.
Pectin based sweets have a firmer, cleaner bite. Agar creates a softer, more delicate texture. None tastes worse than gelatine. They're simply different, and many people find plant based gelling agents create a purer fruit flavour.
Vegan sweets avoid all animal products including dairy, eggs, honey, and insect derived colourings like carmine. Instead, they use coconut cream, plant oils, rice syrup, and natural fruit and vegetable colourings. The result is often cleaner ingredient lists with fewer additives.
Many vegan sweets are coincidentally free from common allergens, making them suitable for people with dairy or egg intolerances. This overlap is why our Halal sweet range shares many products with the vegan collection.
How Vegan Sweets Compare on Taste and Texture
Let's get specific about how different sweet categories perform in plant based versions.
Fruity Sweets and Gummies
This is where vegan sweets absolutely shine. Fruit gums, sour belts, fizzy sweets, and hard boiled treats translate beautifully to plant based formulations.
Take our Sour Rainbow Belts. These deliver that perfect sweet sour balance with a texture that's pleasantly chewy without being rubbery. The rainbow colours come from natural fruit and vegetable extracts, and the flavour is genuinely fruity.
Our Sour Fish offer another excellent example. The sharp, tangy coating combined with the chewy centre creates exactly what sour sweet lovers want. Most people trying these blind wouldn't identify them as vegan.
Vegan Fizzy Dracula Teeth combine playful shapes with genuine fizz and excellent chew. For something gentler, Apple Sofee Sticks demonstrate how vegan formulations create softer textures beautifully. The refreshing apple flavour comes through clearly without being sticky.
Our Super Party Mix combines multiple shapes, colours, and flavours in one bag. This takes the guesswork out of choosing and lets you compare textures directly.
Chocolate and Creamy Treats
Vegan chocolate has improved dramatically. Quality brands create bars that deliver genuine richness and smooth melting. The cocoa flavour often comes through more clearly because there's no milk fat masking it.
Dark chocolate above 70% cocoa is often naturally vegan. Even milk chocolate alternatives using oat, almond, or coconut bases taste excellent now. The sweetness profile differs slightly and cocoa flavour is more prominent, but these are characteristics many people actively seek out.
What to Look for When Buying Vegan Sweets
Check ingredient lists for gelatine, beeswax, shellac, carmine (E120), whey, casein, and egg albumen. Good signs include simple, recognisable ingredients, natural colourings from fruits and vegetables, and plant based gelling agents like pectin or agar.
At Sunshine Sweets, we ensure our vegan products are clearly labelled so you can shop with confidence. If you have severe allergies or specific dietary requirements, contact us for detailed ingredient information.
Where to Find Quality Vegan Sweets
Major UK supermarkets now dedicate entire sections to vegan sweets. Online retailers offer even more variety and often better value, particularly when buying larger quantities. Bulk buying reduces packaging waste and usually works out more economical.
If you're new to vegan sweets, consider sweet bundles that let you try multiple products before committing to larger bags. Independent sweet shops and health food stores often stock artisan options worth exploring.
Price wise, vegan sweets now compete directly with conventional options. Mass market vegan sweets typically cost the same as traditional equivalents.
Specific Vegan Sweets Worth Trying
Our Extreme Sour Twizzlers are perfect for anyone who loves that intense mouth puckering experience. The twizzler format means you can tear off pieces or commit to the full sour hit.
Vegan Reindeers prove that vegan sweets work brilliantly for seasonal treats, not just everyday snacking. The soft gummy texture and festive colours make them feel special during Christmas or any other time of year.
Fruity Chews Centre Filled offer dual textures. The chewy outer layer gives way to a softer, more intense centre that bursts with flavour. These demonstrate how vegan formulations create sophisticated textures that rival any traditional sweet.
Flying Saucer Buckets bring nostalgic appeal with their crispy wafer shells and fizzy filling. These retro treats are naturally vegan and prove that classic British sweets translate beautifully to plant based ingredients.
Are Vegan Sweets Worth It
If you're vegan for ethical reasons, the answer is obviously yes. Quality vegan sweets let you enjoy treats without compromising your values, and modern options mean you're not sacrificing flavour or variety.
If you're motivated by health, environmental concerns, or allergen avoidance, vegan sweets often align with these goals. Many are naturally free from dairy and eggs, reducing allergen risks. Plant based ingredients generally have lower environmental impact than animal derived ones.
For curious omnivores, vegan sweets offer genuine variety. They're not inferior substitutes. They're quality confectionery with different ingredient profiles that create interesting flavours and textures. Many of our customers who aren't vegan regularly choose plant based sweets simply because they prefer the taste.
If you're interested in exploring further, check out our guides on enjoying Veganuary without giving up sweets and the best vegan sweets to try.
The Verdict on Vegan Sweets

So are vegan sweets actually any good? Absolutely yes. Modern plant based confectionery delivers on taste, texture, and variety in ways that would have seemed impossible a decade ago. The best vegan sweets don't apologise for being vegan. They're simply excellent sweets that happen to be made without animal products.
At Sunshine Snacks, we've built our reputation on quality and inclusion since our family founded the business in Rochdale. Our vegan and vegetarian collection reflects our commitment to serving everyone across the UK mainland with confectionery they can genuinely enjoy.
Ready to discover which vegan sweets you'll love? Browse our full range or get in touch with any questions. The proof, as they say, is in the eating.